Beyond the Hype: Mastering TAM, SAM, and SOM

In the dynamic landscape of business and innovation, a brilliant idea is merely the first step. To truly thrive and make a tangible impact, it is not enough to know what you offer; you must precisely understand the scale of your opportunity. This is where market sizing becomes indispensable: a critical exercise that illuminates the […]

Revenue Management and Digital Decision Making (DDM)

A revenue manager (that is obviously responsible of Revenue Management) in an hotel or short-term rental company is a professional dedicated to optimizing the financial performance of hotel services or rental properties. They develop and implement pricing strategies to maximize revenue and occupancy rates by analyzing data, market trends, and forecasting demand. Their responsibilities include […]

Student Assistant – Google Tag Manager and Pixel Technology at Tilburg University

Job Title: Student Assistant – Google Tag Manager and Pixel Technology Department: Information Systems and Operations Management (ISOM) and Marketing Division Location: Tilburg University and Remote Job Description: The University of Tilburg is seeking a motivated student assistant to join a collaborative project between the Department of Information Systems and the Marketing Division. This role offers a unique […]

The Varieties of Agency in Human–Smart Device Relationships: The Four Agency Profiles

User and Device Agency

As the interest of intelligent/smart devices in growing in society, this paper explores the concept of agency in human-smart device relationships, focusing on two key aspects: The study introduces four agency profiles that characterize different types of human-smart device relationships: Figure below presents an intuitive idea of the research: The researcher is validated by conducting […]

Marketplaces for Buying and Selling Internet Business

marketplaces for buying and selling websites

In this article I will try to list possible marketplaces for buying and selling websites, domain names, and online businesses. Such Platforms provide a facility where entrepreneurs, investors, and individuals can connect to buy or sell digital assets. The online marketplace for buying and selling websites and online businesses is diverse, dynamic and overall is […]

Service Oriented Architecture (SOA) Design Principle: Coupling, Cohesion, and Granularity

In the realm of Service Oriented Architecture (SOA) design principles, the concepts of Service Coupling, Service Cohesion, and Service Granularity play pivotal roles in shaping a robust and effective architectural framework. Service Coupling refers to the degree of interdependence between any two business processes. In the context of SOA, weak coupling is highly preferred as […]

What Software Patterns (or Design Patterns) are and an introduction to the most common one

data codes through eyeglasses

Software patterns, often referred to as design patterns, are a reusable and generalizable solution to a common problem that software developers face when designing and building software applications. Design patterns are essentially templates or blueprints for solving recurring design problems in a systematic and efficient way. Design patterns serve several important purposes in software development: […]

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