Mentor: Francesco Lelli

External supervisor: Javed Khan

Business Needs

1. Improving the visibility of data in a global manufacturer’s head office. Current businesses have a plethora of data and analytics, critical for strategic, tactical and operational decision-making. Interactive displays in an office can support that decision making process. For this assignment you will investigate user needs of senior management in Sappi’s head office. Based on that investigation you will design and implement dashboards to be displayed in a high-tech interactive display in Sappi’s head office in Brussels, Belgium.
2. Improving everyday work-related chores. In this assignment you will investigate how office workers deal with IT systems for completing chores such as filling expenses. Based on that investigation you will propose a system to make such processes more efficient.

The Horizon Europe funding creates opportunities for Sappi to both fund and solve, through collaborations with other complementing organizations. However, in our experience in trying to partner with other organizations to pursue funding on digital initiatives, we have found a luck of detailed use-cases, which would the basis of filtering the proposed calls for funding.

Main Activities

• Conduct user research such as interviews and contextual inquiry.
• Qualitative and quantitative analysis.
• Design of dashboards for semi-public, interactive displays.
• Implementation of dashboards for semi-public, interactive displays.
• Investigation of modern IT systems.

Success Metrics

1. Dashboards are user-friendly and informative,
2. User findings are thorough, actionable and convincing,
3. Suggestions for improvements are actionable and convincing,
4. student’s attitude: quick response time, proactiveness and independence.

Company and Team

The internship will take place within the Digital Transformation (DT) team of Sappi Europe, in Brussels, Belgium.

Sappi is a global company focused on providing dissolving pulp, paper pulp, paper-based and biorefinery solutions to its customers in over 150 countries. Headquartered in Brussels, Belgium, Sappi Europe is the leading European producer and supplier of coated fine paper, packaging and specialty papers.

More about the company at: https://www.sappi.com/

Company coach

Dr.ir. Javed Khan is Head of UX in Sappi. Furthermore, he serves as an associate editor at the Behavior and Information Technology journal. Javed holds a PhD. and a P.D.Eng. degree from Eindhoven University of Technology (TU/e) and a MSc. in Computer Engineering from the University of Patras. In the past he held the position (tenured) of assistant professor at TU/e’s department of Industrial Design and before that of senior lecturer at Breda University of Applied Sciences. Finally, he gained industrial R&D experience, in design and HCI research positions, at Philips Research, Vodafone and Greece’s Computer Technology Institute.

More about the coach at: http://khan.gr/

Master #thesis in #DigitalTransformation in SAPPI: a global manufacturer of sustainable materials at TiU.
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For a complete list of available thesis please visit the following link:
https://francescolelli.info/thesis/

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Mentor: Francesco Lelli

External supervisor: Omid Feyli

The “Customer Journey” refers to the process of measure, understand and analyze the interactions that a customer has with a particular brand or product. The candidate will devise difference and similarities of these techniques with the digital experience that the students have with the university. In particular, he/she will evaluate and analyze various approaches for measuring and enhancing the digital experience that the students have in interacting with the university in various phases of their studies. This thesis is not about interviewing students or send surveys around; it is way more concrete and data driven. Example of topic of interest includes:

• Data collection and quality
• Data enhancing using popular social networks and search engine (Google, Bing, Facebook, Twitter, LinkedIn etc. )
• Data reporting and filtering.
• Digital Analytics

The candidate will propose alternatives and develop proof of concepts that will be evaluated by the marketing division for refining the “digital student journey” of the students of the university.

If you are curious and you what to know more about the topic, I recommend you the following:

• A generic article in Wikipedia about the customer experience: https://en.wikipedia.org/wiki/Customer_experience
• A few keywords that you may want to use in google scholar: Digital Analytics, Digital Customer Journey, Digital Customer Experience, Data driven approach, touchpoint analysis 

A few resources for a practical understanding of the tools that may be used:

1. Google analytics academy: https://analytics.google.com/analytics/academy/
2. Facebook for business: https://www.facebook.com/business/learn

This thesis is in conjunction with an internship at the marketing department of TiU, consequently your candidature will be subject to a scrutiny process that will proceed as follows:

Phase 1: Interested candidate should contact: Francesco Lelli (link) for a preliminary discussion of their ideas and the draft of a preliminarily proposal.

Phase 2: the candidate will be interviewed by a representative of the marketing department

Phase 3: If successful, the candidate will produce a full proposal for his/her thesis that will be submitted for a final go/no go evaluation.

Phase 4: the thesis and the internship will start as agreed by your supervisor and your mentor at the marketing department.

Note: this internship is remunerated and extra credits may be available upon a discussion with the head of the marketing division.

Master #thesis about digital student journey available at TiU. #DigitalTransformation #CustomerExperience
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For a complete list of available thesis please visit the following link:
https://francescolelli.info/thesis/

The post Data Driven Student Journey appeared first on Francesco Lelli.