Data Inspired Creativity

Data Inspired Creativity

What is Data Inspired Creativity about? In an elevator pitch this project is a about Big Data with a focus to the media industry in collaboration with Talpa Media . The contemporary media landscape demands that media content producers approach continuously changing consumer preferences in an agile manner, adapting content to audiences. Insights gleaned from…

Human and Smart Device Interaction: Help Wanted

The topic of human and smart device interaction touches everybody in their everyday life. Why do you like a particular smart device? Why do you choose that particular object? At a first look these questions look really obvious, to the point that they do not really need to be answered. However, “the obvious” is what…